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We want to see what your strategy would be for this particular product launch: a shelf stable, customizable pizza kit, complete with crust, cheese, and sauce, that’s ready to eat in only 3 minutes.  Does the product compete with frozen pizza?  What about delivery pizza?  Or even more traditional snack foods, like chips, pretzels, and microwavable popcorn?

How would you go about bringing it to market?

Let us know in the comments!