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Your company’s database of email subscribers is a valuable asset that needs to be nurtured. Use an email service provider (ESP) like Mailchimp, Constant Contact, Emma and the like to save and manage your subscribers. You can connect your website and social media pages to these ESPs and they take care of unsubscribes and proper opt-in protocols. Lastly, they include easy to use templates that help to send out professional looking emails in a flash.