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One of the questions that comes up the most these days is how to best generate an audience on social network X. A cursory Google search for “social media strategy” or “how to get followers” highlights the fact that there’s no simple answer and that any attempt to delve into this issue extends far beyond the scope of the weekly Tuesday Tip. In brief, gaining traction is a confluence of factors stemming from establishing and understanding your brand’s social media end goal, tailoring efforts to meet that objective, and above all else, being genuine and sincere. Folks on Twitter and Facebook are a generally friendly bunch, but they don’t react kindly to overt sales-talk and brand jargon.