After a 12 year experiment, the Federal Highway Administration is abandoning Clearview, an attempt at an optimized transit sign font, designed by Meeker & Associates. The decision came after highway data pointed to decreased legibility on signs with black lettering and light backgrounds, such as Speed Limit or Warning signs, otherwise known as negative-contrast color orientations.
Current Clearview signs in good working order will stay in service, but future signage will revert back to the classic Highway Gothic, first tested in the late 1940’s. Despite the retirement in transit applications, Clearview still holds its own in the marketing realm. The font helps define graphic styles for various brands, most notably AT&T, who sports a modified version known as ClearviewATT in all marketing collateral.