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Although the temptation to experiment when designing a logo is strong, the smart move is to simplify the creative process and nail down theĀ foundationĀ first. Before driving yourself crazy trying a multitude of designs, see how your logo looks at its smallest size and in grayscale or black and white. Only after it knocks your socks off at this stage is it time to start playing with color schemes. By putting the logo up to this little test, you’ll know that it will shine even more in color.