Quick question: Is your brand sticky? Please put down your hands, Elmer’s Glue people, we’re talking about a different kind of stickiness. What we looking for is a brand that is always top of mind for consumers, one that is immediately recalled when triggered by a certain need or thought. Customers are stuck on it. A vital aspect in attaining this level of brand stickiness is developing messages that are closely related to consumer needs and are easily retained in memory. Try achieving this awareness through repetition, associations, and coordination of marketing campaign elements. This will lead to a higher valuation of your brand and stickiness with customers, without having to drag it through any adhesives.