Sports fans have a lot to look forward to in 2014. In addition to traditional favorites like the Super Bowl and March Madness, two global events are taking place just a few months apart: the Winter Olympics and the World Cup. Not only will these events provide hours of excitement for the millions and millions of people watching, they also present an amazing opportunity for brands looking to reach a truly global market. Huge brands have already snapped up the major sponsorships but that doesn’t mean that smaller players can’t reach for the global stage. Think of some creative ways to leverage these events through social media and branded content. Executions that are thoughtfully conceived and executed strategically won’t need a multi-million dollar spend to generate serious attention, and with the right focus might just be able to captivate the worldwide audience.