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Think about some of your favorite brands and products. Then consider how strange it would be if they had completely different names. It would still be the same, just a little bit off. Want to check out my amazing Pear TouchFone V?

Great names are a powerful force in branding, marketing and advertising campaigns. They differentiate you from competitors, make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers. Furthermore, great names become entrenched in the collective knowledge of our culture. It’s almost as if it’s a tangible entity.

A powerful name is the result of a powerful positioning strategy. The key is to find a fresh way into the hearts and minds of your customers, redefine and own the conversation in your industry, and engage people on as many levels as possible. The best product and company names represent the ultimate process of embodying these characteristics in only a word or two.