One of the most interesting emerging technologies is 3D printing because of the seemingly endless possibilities for application. From engineering and design to the food industry, 3D printing and its potential to change the way we live, is rightfully top of mind right now. No longer in the realm of science fiction, and with consumer models available for purchase now, is it only a matter of time before we’re printing out household items from the comfort of our own homes? If and when widespread adoption occurs, what does it mean for retailers? And, from a strategic perspective, how will brands react to more capable and affordable 3D printers? Framing the conversation and public perception of the technology is key, and with a few major brands promoting its myriad uses, 3D printing could be as revolutionary as televisions, computers, and mobile phones. Let’s raise a synthetically constructed glass to that possibility!
(Just as soon as it’s done printing.)