Every anniversary is special, but there’s something particularly rewarding when the numbers ending in “0” roll around. It’s a significant milestone in any journey, and marks a good point to celebrate with the hardworking people who helped us reach this point.
This year, silver creative celebrates it’s 10th Anniversary! Founders Paul Zullo and Donna Bonato offered their take on the past 10 years and what has inspired and driven them along the way.
Q: What is one of your most memorable moments in the last 10 years?
Donna: We love to attend the trade shows, especially the Fancy Food Shows and Natural Food Expos. We love to see our clients in action at their booths that we have designed and to be inspired by other new innovative products and packaging.
When you are there, you never know the opportunities that can arise. I recall a memorable moment at the Jacob Javitz Center. We had rebranded an entire line of spices for Flavorbank and launching the look at the Fancy Food Show. The owner at the time, Jennifer English and I were chatting and all of a sudden celebrity Chef Marcus Samuelsson popped in for a quick press announcement that he was launching his new line of spices with them. Without missing a beat, she introduced me to Marcus as his graphic designer. It was neat to design his Afrikya packaging.
Paul: For me it was winning the National Association of Home Builders’ award for Website of the Year in Las Vegas. The competition is an Oscar type event with the nominees being mentioned first and then the presenter announcing the winner. Hearing our agency’s name announced in front of a ballroom full of hundreds of attendees and competitors gave me an overwhelming sense of pride and accomplishment.
Q: What is one of the best lessons you’ve learned from owning your own business?
Donna: Owning my own business has taught me a lot of lessons but probably the most important one is the value of the services we offer. Our creative and strategic talents deliver impactful results that play a huge role in a company’s future and growth. It is empowering to know that the knowledge and expertise we offer our clients directly contributes to their success as a company.
Paul: The best lesson I’ve learned is that hard work and patience pays off. We have lost clients to cheaper bids but in the long term most come back because they didn’t get the same level of quality or service we offer here at silver creative. Clients appreciate our industry expertise, honesty, and commitment to getting the job done. We have maintained many of our clients since day one because they value our hard work and dedication.
Q: Who are your biggest role models and how have they influenced you?
Donna: My parents. They worked so hard and instilled in me a strong work ethic from a young age. I started my first company, a house cleaning business, when I was in 8th grade, which I continued to run through college. My parents also taught me to do what I love. They never doubted or questioned my ability to turn an art degree into a career.
Paul: Without a doubt, my biggest role model is my father. He came here from Italy as a young man and started his own tailoring business which eventually grew to be very successful. My father taught me to work hard and to always have the courage and audacity to take a leap. The most important piece of advice he has given me is to have faith in your own ability to succeed.
Q: What is your favorite part of running silver creative?
Donna: I love managing a team of talented, creative people. We are like one big family. It’s a privilege to be able to inspire and motivate a team to work hard and deliver great work on a daily basis.
Paul: It’s so rewarding to make a living expressing my creativity. I find inspiration from so many places, things and experiences in my everyday life and I love having the ability to bring this inspiration into our work.
Thank you to all the wonderful people who have supported silver creative on this journey and the hundreds of clients we’ve worked with over the last 10 years. It’s been an incredible adventure that we can’t wait to continue over the next decade (or two).