If 2013 taught us anything, it’s that content marketing is here to stay. Marketers spent hundreds of millions on content marketing last year and entire departments were created to solely focus on content creation. That being said, the shift towards mobile has changed the way consumers want to ‘consume’ content. To fit the attention span of consumers on the go, there is a greater demand for concise, to-the-point and thought provoking content. The quicker consumers can digest your content, the more they will engage and share.
The need for mobile-friendly content is further elevated by Google’s new Hummingbird algorithm which aims to provide better results for mobile searchers based on conversational queries. Focus on powerful and engaging headlines to lure readers in. Most importantly, ensure that your content is properly formatted for easy viewing on small screens and avoid content like large images and lengthy videos that may take a long time to download on mobile devices.