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At silver creative, we’ve gained a lot of experience building websites for a wide range of clients. Whether it’s a simple contact form landing page or a full-featured e-commerce site, there is one thing that has held true for all our web developments – Speed is King.

Beautiful and intuitive design is necessary to make a site great, but if your designs won’t load, they can’t add value. In this Tuesday Tip we explain what website speed is, why it’s important, and how to achieve it.

The speed of a website refers to its load times. That is how quickly a browser can communicate with a server and display the information attached to a specific URL. The most simple reason why speed is important to your website is avoiding aggravation. As computers and mobile devices become faster and more powerful, the user’s tolerance for delay is shrinking. But did you know that Google feels the same way? The speed at which your site loads is a significant factor in the algorithm that determines where your page ranks in search.

So now that you realize the importance of site speed, use these tactics to improve yours:

Beware of High Resolution – If you want to offer large hi-res files on your site, make them available through a download link. That way the browser won’t need to render the images every time a user visits the page.

Code Simply – Every time a website loads the browser “reads” the source code in lines. Minimizing the amount of lines and maintaining clean code will significantly improve load times.

Cache Your Content – Allow your site to cache source data on the user’s end. That way less stress is put on the browser when it renders a previously visited page.