At this point, Black Friday has turned into more of a season than a day. The entire Thanksgiving week is now sprinkled with door-busting deals and price cuts through the weekend. The following Monday, despite being based around high discounts and savings, has distanced itself from the Black Friday commotion.
One of the big differentiators between Cyber Monday and Black Friday is consumers’ perceptions of the events. As displayed in the graphic below, users on social media expressed stronger sentiments of impatience, anger, and concern in Black Friday mentions than those of Cyber Monday.
At the point of purchase, shoppers’ priorities further supported the poor perception Black Friday. Convenience proved to be the most telling factor in SAP’s recent research represented in the graphic below.
What this translates to is a discrepancy in dollars spent. Although Black Friday saw the largest volume of sales of any single day in the year, Cyber Monday shoppers spent over 50% more on average per shopper – $309 on Black Friday vs. $468 on Cyber Monday according to AOL Advertising’s recent survey. With the per-shopper consumption so much higher on Cyber Monday, it wouldn’t be surprising to see a shift in overall sales volume in the future. Something to consider when planning next year’s holiday promotion.