In a time when graphic designers focus on retro-saving Adobe files for compatibility and snapping 300dpi jpegs to electronically assisted gridlines, it’s hard to remember that people were setting type and creating compelling marketing material long before the invention of the computer. Briar Levit wants to remind you. Her new film, Graphic Means, delves into pre-computer graphic design and the people who made it happen. Here’s what she had to say about it…
I wanted to make Graphic Means in order to share the sense of pride that comes along with understanding your discipline’s history and development. It’s not a prerequisite to being a designer, but it certainly enriches your sense of belonging and respect for what you’re doing, and who came before you. I also wanted to try and understand what has changed and what has stayed the same in the culture of the studio workplace as a result of technological changes in methods. Many more hands used to touch a project in the production process, from designer, to typesetter, to photographer, to production designer. What were those relationships like? What did we lose when we gained the ability to pull all these elements together with just one person? What did we gain?
– Briar Levit
To learn more about the film visit www.graphicmeans.com