If you’ve been browsing Instagram recently, there’s a good chance that you’ve come across photos in your feed that weren’t from an account you follow. Sponsored ads are slowly infiltrating Instagram, and have been for a short time now.

For some long time users, the change has been a shock but Instagram’s newest ad platform, Carousel, is poised to turn advertising clutter into desirable content. Visit the Instagram Business Blog to explore Carousel’s features and see which brands are taking the early adopter plunge.

P.S. we’re on Instagram now! Follow @silvercreative for a nice smattering of work, play and bashful birthday shots. We’ll even be live casting next week’s big move! #50Water