As we mentioned this summer, emojis are gaining meaningful significance in the marketing realm. When users respond to a brand or product using emojis, whether on social media, a review forum, or otherwise, marketers gain access to nuanced information that isn’t always apparent in text. Emojis also present an opportunity for new purchase behaviors, as demonstrated by Dominos campaign that allows users to place an order simply by tweeting a pizza slice emoji.

It’s clear that the emoji alphabet bring an important new marketing language to the table, but what is most promising is its range. The team at Emogi, an emotional intelligence firm specializing in sentiment driven solutions, put together an infographic detailing the broad adoption of emojis in digital users. It’s safe to say, practically everyone’s using emoji. See for yourself.Screen Shot 2016-05-04 at 14.12.28