It’s no surprise that the United States leads the world in advertising budget. In fact, over 180 billion dollars was spent in 2015 alone on advertising, more than double the amount in China, the country who ranks No. 2 in ad expenses. But amid all of the fancy commercials and flyers, there are subconscious things happening that dive much deeper than you might think. While the average person may think they’ll forget about an ad or search result they saw, it simply isn’t always true. We’re going to take a look at some Google stats to give you a better idea as to how your advertising campaign plays a critical role in conversion success.

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  • 3 in 5 travelers who watch a video online narrowed their destination, brand, and activity choices down due to the content. If you’ve ever thought video was redundant, think again. As one of the best ways to broadcast your offerings, a video provides sight and sound, rather than plain text on an image. 

    64% of women agree that seeing an image of a product IN CONTEXT (a pair of jeans on a model, a shirt on a woman) influences their purchase decision when shopping on mobile. Your visuals represent your product and brand as a whole. The critical aspect is showing them in the real world, to real people.

  • 76% of people who conduct a local search on their smartphone will visit the physical location within 24 hours and 28% result in a purchase. This is imperative for your online presence efforts, especially when marketing on search engines, and keeping your Social business platforms up to date and accurate (Google+, Google My Business)

  • 47% of smartphone users say that they would ignore a brand that didn’t show up in their initial search for information. This tells you a number of things. 1) You need to be able to be found online, and quickly. 2) Without proper display, you’re losing out on someone who could have been interested. Now you’re not even an afterthought.

There are evident shifts from desktop to mobile, print to digital, and many factors that marketing teams take into effect before running their content. If getting your business in front of the right eyes is becoming difficult, silver has the answer. Fill out this contact form, we’d love to hear from you. Additionally, make sure you’re connecting with us on Facebook!


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