“Can you help us launch a new residential rental property?”


We helped formulate a brand identity that combines local flavor and cutting-edge cool, drawing on famous historical residents as well as the wants and needs of today’s tenants.
The brand conveys intelligence and savvy while still staying fun and hip.


We designed a fast and user-friendly website for potential tenants to explore Novella’s luxury building and rooms, and get a feel for the sophisticated and tasteful decor.IMAC-NovellaHP-Animated

In order to attract Novella’s target market, we made brochures, posters, and newspaper advertisements that caught the attention of New Haven’s young professionals.


Finally, we executed and launched the property.




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