What the fruit? Making acerola juice a household name.
Scope
Case Study
The story began when our client spent time in Brazil with his wife’s family and discovered the Vitamin C immunity benefits of some of the local fruits, especially found in Acerola. ZAVU Immunity Wellness shots evolved from there. Silver Creative Group set out to communicate clear immunity messaging married with a tropical and Brazilian flare to help educate American consumers who were not familiar with the exotic fruit names.
