Cognitive health ingredient pre-launch
The creation of a new brand for raw ingredient that helps with focus, memory and learning
We were tasked with coming up with a name and branding for an ingredient that aids with mental focus, memory and recall and retention to pitch to the nutritional industry. We began by crafting lists of names stemming from brain health. InGenium was created. The logo was inspired by the bombyx mori [silkworm moth] that the ingredient is derivative of. The mark echoes the outline of a moth, in the shape of a heart. From Brain Energy we evolved the messaging to BE InGenium. The landing page features moving chess pieces, symbolic of the ingredients attributes. The chess theme is carried through as a graphic in charts for the pitch deck.