Silver-TipOfWeek-2_26_13The key to ensuring your marketing is communicating the most effective message is to put it through the right tests. Look at your website home page, packaging, signage, flyers, ads, brochures, everything and evaluate whether each piece is speaking to both the head and the heart. Your consumer’s mind wants facts, figures and features. The heart wants to feel something and get a sense of emotion. Marry both and you’ve certainly got it together.

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