In 2015, digital advertising has reached a record high of $27.5 billion, with mobile leading the categories at 30% of total revenue. Since first introducing advertising in November of 2013, Instagram has slowly become the premier mobile platform for many digital advertisers.

Through active audience involvement, Instagram has cultivated a valuable advertising environment for consumer brands. By allowing users to opt out of content on an ad by ad basis, tracking in-app navigation patterns and through social account linking, Instagram is able to serve highly targeted advertisements to users who are likely to engage.

In short, Instagram’s ad platform is great for users and advertisers alike, but there are few things to keep in mind if you want to make a great ad amazing. Instagram partner, Salesforce, has put together this quick infographic detailing the most important tips for and specifications for advertising on Instagram.