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Our clients Torie & Howard were just featured in an interesting article on HuffingtonPost.com about businesses using Twitter.

Twitter is an essential platform for businesses marketing to other businesses and it’s morphing quickly to a direct response “buy it now” platform functionality like Pinterest and Facebook.

I anticipate “social selling” will accelerate moving forward, as social platforms embrace mobile enabled direct commerce and marketers pour more money into targeting today’s “self educated buyers” where they can find them.

Has Twitter “jumped the shark” and lost some Mojo? Many think it has. Know going in Twitter is “noisy” and very competitive — the “high tide raises all boats” days are gone. – Lee Traupel, Huffington Post

Visit their Twitter page for some inspiration. Maybe even give them a follow. They were selected as an example of Twitter excellence after all!

Read the full article here.