It’s become a thing of the past to be out and about searching for information, yet leaving empty handed. When in any situation that requires more information, people turn to devices more and more to help their decision-making process. This is known in modern culture as a micro-moment, which has become the staple for gathering information on the fly. But there’s a catch — these individuals are expecting to find what they’re looking for, and fast. Without this, they’re likely to abandon their efforts. So as a business in today’s society, how can you ensure that you’re ready for these moments when they happen?
The worst thing that can happen is your site taking too long to load. If someone ventures out to gather information from your webpage, yet it takes an enormous amount of time to retrieve it, you can kiss them goodbye. The truth is, many people won’t wait more than 3 seconds for a site to load before abandoning it for another one. A responsive Webpage is optimized for both desktop and mobile devices, and can load faster due to its design.
Your website is great, especially if it contains what the user is looking for. It’s important to utilize your keywords here, as well as making your site easily navigable for others. If it isn’t however, you run the risk of losing those who were initially interested in what you had for them. Because of this fault, you’re now faced with a 62% chance that they’ll leave, gathering their information elsewhere– or even worse, purchasing elsewhere.
A micro-moment is the most important aspect of any person with purchasing power. In order to convert from prospective client into paying customer, the correct information needs to be accessible, and the quality of content must be up to par as well. If you’re in need of a website revamp, the team at silver creative group is ready to tackle the job, no matter what the task is. From simple updates to a comprehensive redesign, we’re here to make sure you don’t miss out on your greatest opportunities.