As the switch to mobile devices becomes more and more popular, the adoption of newer tech for business becomes much more important. Site speed, design, and SEO are a number of factors that may or may not result in a conversion on your website, so it’s imperative that you keep these up to date. When speaking on behalf of your site, responsive design becomes the industry standard if you’re concerned about the factors listed above. If you’re not convinced just yet, take a look at some reasons you should really consider making the switch.
- Google recommended. Search marketing is extremely important, and when Google suggests something, it’s probably a good idea to listen. According to the search engine giant, a responsive design is a benchmark for future success in the digital space. Responsive pages have just one URL and the same HTML. This makes it very easy for Google to crawl your site, index content, and organize it. Additionally, this type of site is much easier to navigate, looks better, and has a higher potential of being shared and interacted with than that of an outdated page.
- User experience is key. A webpage that takes longer than 4 seconds to load is likely to be abandoned. This is how critical and cutthroat the digital game has become. A responsive design works on all devices, and will make the entire experience that much easier. With this type of page, your customers and readers can browse your site via desktop, cell phone, tablet, and any other web-enabled device without the worry of losing key information due to improper orientation of the page.
- SEO campaigns are much easier. Managing an SEO campaign with two websites can be tricky, and cost you more money. While strategy is solely based on your location and type of business you’re running, incorporating mobile strategies into an existing one for your desktop site is far easier than starting from scratch.
If your website is still stuck in the early 2000’s, don’t sweat it. Silver creative is equipped with a team of cutting edge web designers who understand how to take an outdated site and turn it into the beautiful webpage it’s always wanted to be. For more information, please fill out our contact form — we’d love to hear how we can help you today!