Evolving The Brand
Our first swing led us to focus on golfers. With Amino Vital's established relationships with many Pro golfers and trainers, we just needed to tell the story.
Ajinomoto, a global leader in foods, asked us to help promote their Amino Vital brand in the US. Highly successful in Asian and Australian markets, they looked for guidance to promote the brand in the highly competitive US market. Over the years, we developed and implemented several integrated online campaigns. The media mix included banner advertising, email, online contests, custom microsites, and placed editorials that proved very successful with a CTR and conversion rates exceeding industry norms. Next we expanded our target into the endurance sports market- triathlons, cycling, running. We were able to generate over 20 million impressions and now added more content writing into the mix as well as an auto-drip email campaign to contest entrants. Amino Vital has now built a significant email database full of customers and targeted prospects. And monthly online sales are now averaging more than 15x what they were before we started. Our campaigns have certainly helped Amino Vital run the distance.