Surgex came to us with a vision to sell their medically-approved immune-boosting protein powder as a sports nutrition line.
We collaborated through our proven methodology to arrive at a logo and personality that fit the hardcore bodybuilder. We created labels for tubs, wrappers for bars and film for flexible pouches. A comprehensive sales kit and presentation helped the national sales team take it to market. With success came the line extension to a lighter product with more mass appeal called Active. We especially loved becoming an official sponsor of Army Football.
The Surgex brand hit the shelves of health food stores and online retailer like bodybuilding.com. Eventually, it got the attention of Walmart who looked at taking the brand into end caps for a promotional period. However, the best part was becoming an official sponsor of Army Football- Go West Point!