Organic Cranberry Dietary Supplement
The creation of a new brand to feature the latest nutritional advancement in cranberry extracts.
The largest producer of organic cranberries in North America came to us with a brand-new product. Fruit D’Or developed a new method of extraction for cranberries that results in both a better and cheaper product. Their product has more of the raw, naturally found nutrients and is less expensive to produce than the current market leader. We were tasked with the job of launching the new ingredient to the nutritional industry. We began by developing a profile of our female consumer and understanding her wants and needs. Then we crafted the name and a unique brand image that borrowed the design style of fashion magazine covers. This immediately set the product apart from the competition and helped generate awareness. The website and sales collateral helped Cran Naturelle and Cran D’or gain significant market penetration and market acceptance.