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Surgex Sports Nutrition

Project

Powerful branding and packaging to build beautiful bodies

Overview

Dietary supplement and nutrition brand goes big.

Scope

  • Brand Identity
  • Logo Design
  • Stationery

Case Study

Surgex came to us with a vision to sell their medically-approved immune-boosting protein powder as a sports nutrition line.

We collaborated through our proven methodology to arrive at a logo and personality that fit the hardcore bodybuilder. We created labels for tubs, wrappers for bars and film for flexible pouches. A comprehensive sales kit and presentation helped the national sales team take it to market. With success came the line extension to a lighter product with more mass appeal called Active. We especially loved becoming an official sponsor of Army Football.

The Surgex brand hit the shelves of health food stores and online retailer like bodybuilding.com. Eventually, it got the attention of Walmart who looked at taking the brand into end caps for a promotional period. However, the best part was becoming an official sponsor of Army Football- Go West Point!

Related Nutrition Work

  • Cognate Nutritionals

    Cognate Nutritionals
  • CranNaturelle

    CranNaturelle
  • Viridian Nutrition

    Viridian Nutrition
  • Amino Vital

    Amino Vital

let's get started

contact our new business team
Silver Creative Group
Norwalk, CT
203 855 7705, x103

industries

  • Corporate
  • Food + Beverage
  • Nutrition
  • Real Estate

capabilities

  • Feed Integration
  • Analytics Reporting
  • Social Media
  • Brand Identity
  • Digital Marketing
  • Packaging
  • Print Collateral
  • Video + Digital Art
  • Websites + Apps

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