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Millennials. No term gets gets tossed around more marketing circles and advertising meetings. They’re a highly coveted, often misunderstood demographic with money to spend and opinions to voice. We know the general stats– twenty to thirty somethings, upwardly mobile, and tech-savvy, but what makes them tick and more importantly, how can marketers connect with them?

When Forbes released their annual 30 Under 30 showcasing the years most successful and influential millennials, they set out to learn just that. After surveying more than 500 of today’s trendsetting millennials, they crunched the data and churned out a web friendly infographic to help share the results. If your brand wants to add millennials to the customer list, take a look below. You might be surprised that there’s more to today’s most buzz-worthy demographic.