Project
NYbG Amenity Partners
Overview
The property that changed the skyline of lower Manhattan, New York by Gehry, is now home to a new amenity space launched and branded by SilverCreative.
Scope
Case Study
Effective marketing campaigns and a distinct design system were crafted by SilverCreative in order to convey the value of the 3 floors of top-tier fitness and lifestyle amenities. Aimed towards existing building residents and promoted as an added value to prospects, SilverCreative transformed the previously unnamed and identity-lacking 22,000 sq. ft. indoor/ outdoor space by organizing diverse amenities into distinct groups: Life | Fitness | Family | Action. This allowed the space to be marketed as a whole, or each amenity type individually — giving each space maximum exposure.
A unique logo, beautiful brochures, custom die-cut table tents, bold and graphic art, engaging email campaigns, stainless steel signage, class schedules, and high-quality polo’s were designed for this exclusive amenity offering. Together, with new programming and an elite operating team, the ELEVATE brand has yielded increased revenue and amenity membership.
