Defining a brand is a multi step process. It takes some digging deeper to understand the scope of not only what exists, but what the future holds for possibilities. Riverbend District in the smaller town of Harrison, NJ offered more than just residential units. It's prime location close to transportation, and the unique urban atmosphere offered the best of both worlds.
Silver Creative Group used this message, of Riverbend covering the full spectrum of "needs" and "wants" in a place to live, and presented it through imagery and copy. With a brand and strong core values defined, the logo, print, and web marketing fell into place.