The Novella Luxury Rentals
When RMS reached out to us to launch a contemporary New Haven residential high-rise, we jumped at the chance to tell their story.
With little more than a name, a target, and a phone call, SilverCreative set out to write a new chapter in modern urban living for the young professionals of New Haven. The Novella brand is a marriage of local flavor and cutting edge cool, drawing on famous historical residents as well as the wants and needs of today’s tenants.
The brand conveys intelligence and savvy while still staying fun and hip. Branded pieces like the tenant welcome package incorporated historic quotes from New Haven’s greatest minds with clean geometric design, always staying sophisticated but never snooty.