Repositioning A Luxury Rental
Re-branding 80 Dekalb Avenue, Fort Green's most exclusive high-rise luxury rental, and positioning it in a competitive market place.
We believe that strategic visuals are the best marketing tools available. Therefore, our creative team put together an idea for a content-heavy website that gives end-users an overall experience of what it feels and looks like to live at 80 Dekalb Ave.
We used dynamic video backgrounds for pages where a prospective tenant was searching for—or learning more about—the apartments at this building. A flawlessly designed front end, plus a back end CMS that seamlessly syndicates to all major market places, equals a recipe for creative success.