A Fresh New Look For Hard Candies
Revealing a new line of organic hard candy in late 2011.
The revolutionary concept behind Torie & Howard required a rich brand that would stand out among the seemingly endless assortment of organic food products on the market today. While it was important to communicate the all-natural and organic aspects, we also wanted to impart a fun and quirky feeling that embodies the company’s founders. We achieved a unique look by combining natural textures and patterns, and custom watercolor fruit illustrations with more whimsical elements like hand-drawn insects and candy flowers.
The brand has a handcrafted feel as well as a definite “delicious” factor. We carried these exciting elements through the entire Torie & Howard brand, from the packaging to the ecommerce website, to the trade show booth and sales materials.