Before the 3-2-1 All In One Pizza Kit could be brought to market, silver creative was tasked with developing an engaging brand that would bring the science of snackability to pizza fans across the globe.
Our first step in the process was to create a unique positioning strategy that put this ultimate pizza kit up against boring old chips. By going after snackers and young instant meal consumers, we opened the door to a fun and edgy brand. Through a few collaborative brainstorming sessions, we settled on an irreverent concept affectionately dubbed “Fake Science”. From there, it was straight to the Pizza Lab to develop the infographics, periodic pizza table, and general pizzology that make 321 Pizza the perfect antidote your cheesy, saucy, ready-in-3-minutes craving.