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321 Kitchen

Project

Making Pizza with 321 Kitchen

Overview

Before the 3-2-1 All In One Pizza Kit could be brought to market, silver creative was tasked with developing an engaging brand that would bring the science of snackability to pizza fans across the globe.

Scope

  • Brand Guidelines
  • Brand Identity
  • Digital Marketing
  • Display Carton + Shippers
  • Infographics
  • labels
  • Microsites
  • Packaging
  • Point of Sale
  • Print Collateral
  • Product Renderings
  • Promotional
  • Renderings
  • Sellsheets
  • Signage
  • Social Media Marketing
  • Video + Digital Art
  • Web Design
  • Websites + Apps

Case Study

Our first step in the process was to create a unique positioning strategy that put this ultimate pizza kit up against boring old chips. By going after snackers and young instant meal consumers, we opened the door to a fun and edgy brand. Through a few collaborative brainstorming sessions, we settled on an irreverent concept affectionately dubbed “Fake Science”. From there, it was straight to the Pizza Lab to develop the infographics, periodic pizza table, and general pizzology that make 321 Pizza the perfect antidote your cheesy, saucy, ready-in-3-minutes craving.

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let's get started

contact our new business team
Silver Creative Group
Norwalk, CT
203 855 7705, x103

industries

  • Corporate
  • Food + Beverage
  • Nutrition
  • Real Estate

capabilities

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  • Analytics Reporting
  • Social Media
  • Brand Identity
  • Digital Marketing
  • Packaging
  • Print Collateral
  • Video + Digital Art
  • Websites + Apps

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