Project
RMS Rentals Website Development
Overview
Silver Creative dug deep into the data to build a “search-first” website with real-time listing integration and full 360º conversion tracking.
Scope
Case Study
When RMS Companies wanted to update their approach to residential leasing, we set to work crafting a new strategy to bring their 20 years of experience to the cutting edge. Silver Creative started with a thorough study of user experience, compiling a super team of conversion-driving features we’ve developed over the years. Next, we devised a “search-first” website architecture using a web design philosophy we’ve cultivated that puts the user closer to the listings they want, with the tools to filter and search on their terms.
Extending RMS Companies’ stylish design sensibility, Silver Creative built a user-friendly, conversion-focused website with the look and feel of a natural brand extension, souped-up with modern features and intuitive user experience. Responsive programming and code optimization make the site snappy and appealing on any device. From there, we programmed MailChimp integration for easy, real-time listing newsletters and embedded action-specific tracking tags to allow for detailed, granular user analytics and retargeting. When the conversion data speaks for itself, the client can’t help but recognize the value.
