Project
Rental Portfolio Leasing & Marketing Support
Overview
Stonehenge Management retained SilverCreative as an extension of their in-house marketing team to support the day-to-day activities of their leasing staff. We injected a fresh new look to their brand and reimagined the user experience offered by their website.
Scope
Case Study
Stonehenge Management sought a creative agency’s assistance to reinforce their public image and convey their vast portfolio of luxury residential and commercial properties. As a vibrant real estate developer and management company, whose properties span Manhattan’s most preeminent neighborhoods, Silver Creative has found such pleasure in communicating their cool company culture and their property’s upbeat, urban lifestyle. Our relationship began with refreshing the Stonehenge brand- introducing a crisp and friendly color palette and modern brand assets that strengthen and unify marketing collateral. We generated comprehensive brand guidelines to navigate our internal team, their in-house staff and the multitude of vendors that execute consumer-facing assets. These deliverables range from leasing brochures to exterior building banners to coffee carts cladded with Stonehenge signage during promotional giveaways– yeah…we created that too. Next up was redesigning their corporate website to satisfy three primary objectives:
1)Promote over 25 residential rental buildings with over 1200 units
2)Advertise commercial listings
3)Communicate Stonehenge’s industry expertise & credibility to investors.
The new site was given fresh, flat, modern design and features a robust mega menu, intuitive architecture and the polish brand designed by Silver Creative. Weekly status meetings were held to ensure efficiency and team synergy while performance driven marketing delivers the results they need.
http://www.stonehengenyc.com/
