With the vast amount of information at our fingertips, how many people are more drawn to videos than pictures and text? According to Business.com, 2016 may be the year of video marketing. More and more people are creating, uploading, and viewing videos.

Seventy-two hours of unique video content is uploaded every minute on YouTube, while Facebook users are watching more than 100 million hours of video content every day.

As we already know, methods of attracting and keeping customers’ attention are ever changing and the numbers show an increasing trend in video content. Could promotional films increase our ROI? According to HubSpot.com, statistics show that conversion rates can improve by 80% when a video is featured on a landing page.

Capturing a customer’s attention is one hurdle, keeping that attention is another. What kinds of videos are worth posting? Many marketers believe that a video is only successful if it goes viral, but it’s all about reaching the right audience. 100 video views with 30 interested clients is a better outcome than 5,000 views with only 2 potential customers.

To increase the chance of video success, follow these four simple rules:

  1. Know your audience.
  2. Tell a story to make an initial connection rather than a sale.
  3. Be educational while entertaining.
  4. Use your time wisely (people have short attention spans).

Your next potential client may be out there searching, he or she may just be waiting for that right form of communication. See some of Silver’s video here.

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