With a business plan in place, it might seem like you’re all revved up and ready to go — however, sometimes that isn’t the case. With newer brands trying to make a name for themselves, there’s one thing you’ll need to set yourself totally apart from the rest; a specific brand identity. So how does someone just develop this type of thing? Well, there’s no cookie cutter answer, because every business model is different. However, there are a few tips and tricks you can follow to make it easier.
Your voice is something you should be working on perfecting from the first day. This includes all of your business copy, as well as the voice you project on social. For example, if you’re a fun company who targets a younger demographic, it’s likely a good idea to tone down the formal syntax, and switch for something a bit more relaxed. The way you interact with your customers in both real-time and through other means will tell them a lot about who you are as a company and what they can expect to get back from you.
While image and identity might seem like they’re synonymous, they can actually be polar opposites. Your image consists of everything you use from your creative, down to the people featured in your ad copy. This is how you generally develop a demographic, and let people know what is is you’re trying to accomplish. A good logo can also point to the direction in which you’d like your brand to venture into.
Think about what’s important and where you’ll be taking your brand. A strategy can dictate how others see you, thus present an identity. Are you going to be community activists, or a strict business oriented front? The way you are seen by your consumer is directly related to the actions you take on your own accord.
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