Project
Fancy mustard and ketchup condiments
Overview
Keeping it ‘Honest. Raw. Clean. Simple. Organic’
Case Study
We set out to design a package that met owner Kyle Rothschild’s mantra for his new line of condiments: Honest. Raw. Clean. Simple. Organic. Their brand is a lifestyle. There’s a story that goes behind their products. Brown Dog Fancy is about gathering friends and sharing stories, not just about putting mustard and ketchup on your sandwich or fries.
We chose to print our design on kraft paper labels, adding to the homemade feel. The printing was kept to a few colors and clean and simple, featuring the owners labrador, Tug, silhouetted in front of an American flag. The logo was tilted and bled off the top for an added sense of playfulness. Custom illustrations on the side that included a realistic bee tied nature and the specialty ingredients together, along with hollow pepper line drawings filled with red to indicate the heat level. Ready to sell, the mustards arrive wrapped in a mini-burlap bag with a one color logo on it which adds to the honest, “back to your roots” raw product line.
