Project
Indian Spice Creative Marketing doesn’t make sense- Making a Statement in the Ethnic Food Aisle
Overview
Adding a spicy punch to a product for what they were: delicious, convenient, and healthy meals with lots of flavor and all-natural exotic ingredients.
Scope
Case Study
Approach
Using the consumer research as a starting point, silver creative group implemented a new color palette to give the Tasty Bite brand the exotic flair it had been lacking. New photography along with ethnic-inspired patterns and artwork were introduced to the packaging. Descriptive copy was written for each product to convey a spirited attitude, while new category delineators provided uniqueness for the brand’s numerous offerings.
Results
Today Tasty Bite continues to be the leader in the Indian food category. The redesign has gained them additional consideration from retailers and distributors nationwide. In addition, many stores saw a dramatic spike in sales when the new package was introduced.
